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‘Consumer apathy is a thing of the past’… Who cares?

If it’s achieved anything the current turbulence in the financial climate has made people more aware of the need to review their financial arrangements. That’s the story behind figures published by The Co-operative bank showing that many more people are choosing to switch current accounts between providers.
A spokesperson for the bank said that ‘consumer apathy is a thing of the past’ and people have overcome the inertia of the past. This followed the disclosure of a 65% increase in the number of customers transferring their accounts to The Co-operative Bank.
I’m not entirely sure this was driven by people waking up to the relative financial performance merits of competing banks so much as blind terror that all their money might go down the drain with another failed bank. Still it’s not to be knocked, it does pay to keep a closer eye on what’s happening to our money and, on the same theme, it really does pay to keep track of what we are paying for the privilege of our personal debt. Personal loan rates vary enormously and much may be gained by shopping around.

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January 3, 2009 at 11:13 am | personal loan | No comment

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