Anyone who's had to take time off work and foolishly decided to turn to daytime television for company will know just how relentlessly many personal loan companies continue to pump out terrible, patronising adverts portraying the glorious, fun-packed life you could be having with the help of a miraculous debt consolidation loan. It seems they can solve any problem in the world!
What these advertisers have failed to grasp is the fact that people just aren't that stupid (and anyone who is stupid enough to be taken in by these ads is probably too stupid to turn on a TV so they're missing their market anyway!)
Unfortunately, the perception of debt consolidation that has been created by such bad advertising is a negative one. Say "loan consolidation" to pretty much anyone, and they'll probably start ranting about Carol Vorderman etc...
The reality, however, is that consolidation loans help an enormous number of people back to financial stability and actually offer a real opportunity to become debt-free. If negative advertising campaigns weren't so hugely influential to public perception, I'd imagine that a lot more people would seek advice about this kind of personal loan and end their financial worries.
