Unless you're lucky enough to have been holidaying under a rock for a number of years, you'll have seen the hilariously patronising TV ads for 'picture loans'. You know, the one where the occasionally Geordie woman cheerily multi-tasks between household chores and a joyously easy phone call to borrow mountains of cash. Or the one where the bloke toes a footy around the lounge whilst giddily borrowing £25,000 (regularly voted most irritating ad on TV).
They were ordered by regulators to scrap the ad, as it was mis-representing the seriousness involved in taking out such a hefty personal loan.
The regulators' point is a fair one, although anyone watching who would have been persuaded to lend by the scenario is probably beyond the help of the Ad Standards Authority anyway! It would have been more commendable if they'd banned it simply for annoying people...
Borrowing money requires very serious consideration indeed, and the best way to be sure of getting the full advice and the best loan arrangement for your individual needs is to talk to a loans expert before making any agreement.
